DISC Profiling – The i or Influence Profile
In today’s fast-paced and interconnected business landscape, teams play a crucial role in driving organisational success. However, the dynamics within teams can be complex, and conflicts often arise, hindering productivity and stifling innovation. Understanding and effectively managing these dynamics is a key challenge for any organisation aiming to thrive in a competitive environment.
Enter the world of ATV DiSC profiling—a groundbreaking tool designed to unlock the true potential of teams by promoting self-awareness, enhancing communication, and fostering productive relationships. In this video series, we delve into the depths of DiSC profiling, focusing specifically on the influential or “i” style—a communication and behaviour style that can have a profound impact on team dynamics.
But what exactly is DiSC? Developed on the foundations of the renowned 20th-century psychologist Carl Jung’s work, DiSC helps individuals uncover their unconscious biases and patterns of behaviour that shape their interactions with others. As Jung aptly stated, “Until we make the unconscious conscious, it will direct our lives, and we will call it fate.” By making these unconscious aspects conscious, DiSC empowers individuals to take control of their behaviours, enabling them to build highly productive relationships and contribute to the success of their organisations.
Research has consistently shown that dysfunctional teams and the conflicts they breed are the primary culprits behind poor business performance. Conversely, teams that feel valued, listened to, and understood form the bedrock of successful organisations. DiSC profiling serves as the antidote to dysfunction, enabling the creation of highly functioning teams where members complement one another’s strengths and work collaboratively towards shared goals.
The influential or “i” style is one of the four DiSC profiles, alongside dominant or “D,” steady or “S,” and conscientious or “C” styles. While the “D” style reflects an active and task-focused approach, the “i” style combines an active communication style with warmth, optimism, and a people-first focus. “i” style individuals thrive on enthusiasm and are influenced by action and collaboration. They possess the innate ability to break the ice, make others feel comfortable, and inspire innovative thinking within the team.
In this video, we explore the characteristics and communication style of the influential “i” style. You will notice that “i” style individuals exude charm and friendliness in their tone of voice. They thrive on being part of a team and relish the recognition they receive for their contributions. Drawing on relatable examples, such as Richard Branson’s visionary leadership, as well as the vibrant world of show business, we bring the “i” style to life and highlight its positive impact on team dynamics.
However, as with any DiSC profile, it is crucial to understand that strengths can be viewed differently from another person’s perspective. The influential “i” style may clash with the conscientious or “C” style, which prioritises accuracy, challenge, and stability. The enthusiastic nature of the “i” style can sometimes be misinterpreted by the “C” style as untrustworthy, indiscreet, and frivolous. This potential clash underscores the importance of DiSC profiling in preventing conflicts and bridging the gap between different communication and behaviour styles.
By fostering a thorough understanding of how their strengths may be perceived by others, influential “i” style individuals can make subtle adjustments to their communication style. By toning down enthusiasm, actively listening to others, and valuing their input, they can empathise with their colleagues, promote mutual understanding, and transform potentially destructive relationships into highly functioning ones.
The success of any organisation lies not only in its ability to attract, develop, and retain talented individuals but also in its capacity to create cohesive and high functioning teams. By incorporating DiSC profiling into your team development strategy, you can foster an empathetic, trusting, and understanding environment. This leads to healthy debates, accountability, and ultimately, a laser focus on achieving outstanding results. In our next video, we will delve into the steady or “S” style profile, so join us as we continue our journey of unlocking the true potential of teams through the power of DiSC profiling.
How Can DISC Help Your Business?
Unlocking your team’s full potential is crucial for success. As the first and only UK accountancy firm authorised by DiSC®, we offer a unique approach to building high-performing teams. DiSC® psychometric profiling unveils the “why” behind people’s behaviour, enabling you to harness their untapped potential. While many consider their team their greatest asset, we believe that your true strength lies in your ability to construct high-performing teams.
This involves attracting the right talent, fostering teamwork, inspiring with purpose, and upholding authentic values. DiSC® helps you read people, understand their behaviour, and create outstanding teams and leaders. It allows you to optimise your team’s performance, avoid recruitment pitfalls, and resolve conflicts effectively.
To reach the Next Level in your business, achieving Financial Mastery and nurturing a High Performing Team are essential. DiSC® is a natural choice for Ascentis and a key part of our success strategy.
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