The UK is entering a decade of transformation. The rise of artificial intelligence, the transition to net zero, and demographic change are all redefining what businesses need from their people and what skills priorities they have. For company directors and business owners, the question is no longer just how to manage today’s workforce, but how to plan financially for the workforce of tomorrow.
The government’s Assessment of Priority Skills to 2030, published by Skills England, highlights the sectors that will experience the fastest growth, the most acute shortages, and the greatest need for investment in people.
While it may sound like a report for education providers, its findings are directly relevant to finance leaders. It outlines where salary inflation, competition for talent, and future government incentives are likely to appear over the next decade.
Understanding these shifts now will help businesses forecast costs, plan recruitment budgets, and invest wisely in technology or training.
What the report is and why it was created
Skills England was established in 2023 by the Department for Education to bring consistency to workforce planning across the UK. Its first publication, the Assessment of Priority Skills to 2030, is the government’s most comprehensive attempt yet to predict which roles, qualifications and industries will matter most for national growth.
The report identifies ten high-priority sectors that are considered vital to the UK’s productivity, global competitiveness and net zero transition. It draws on employment data, economic modelling and employer feedback to forecast where shortages will emerge and where new roles will be created.
For businesses, this is a financial signal. It indicates where demand for labour will outstrip supply, pushing up wages and recruitment costs, and where investment or policy support may follow.

Why this matters to business leaders
Skills are the backbone of business performance. Yet, they are also one of the largest and least predictable expenses. When the government identifies particular sectors as strategic priorities, it is effectively forecasting where labour markets will tighten and where costs may rise.
For example, sectors such as digital technology, green energy and advanced manufacturing are projected to grow significantly faster than the wider economy. That means more competition for skilled workers, more pressure on payroll budgets, and potential challenges in retaining experienced staff.
What about businesses outside these sectors?
Even if your company does not operate directly within one of the ten priority industries, you will still feel the ripple effects. Wage growth in high-demand areas can influence pay expectations across the board.
Supply chain partners may raise prices to cover their own labour costs. Customer expectations may evolve as technology and automation become standard.
Anticipating these secondary effects allows you to protect margins, refine your workforce strategy, and adapt early.
The ten sectors shaping 2030
The report’s findings can be summarised into ten key industries driving change across the UK economy.
|
Priority Sector |
Growth Drivers |
Business Implications |
|
Digital & Technology |
Expansion of AI, data and automation |
Expect competition for developers, analysts and cybersecurity specialists. Early automation investments may offset rising staff costs. |
|
Engineering & Manufacturing |
Modernisation and innovation demand |
Labour shortages likely. Plan for R&D investment and productivity gains through process automation. |
|
Construction |
Housing growth and infrastructure projects |
Demand for skilled trades and project managers increasing. Review subcontracting and cost forecasting. |
|
Energy & Environment |
Net zero and clean energy transition |
Sustainability roles and compliance expertise will attract premium salaries. |
|
Health & Social Care |
Ageing population and public service reform |
Higher employment costs expected. Workforce planning essential for care providers and suppliers. |
|
Transport & Logistics |
Automation, e-commerce, and supply chain resilience |
Businesses should invest in efficiency technology to reduce dependency on labour. |
|
Creative Industries |
Digital exports and media innovation |
Hybrid creative and technical skillsets will become more valuable. |
|
Financial & Professional Services |
Expanding compliance and digital transformation |
Continued demand for accountants, analysts and fintech professionals. |
|
Life Sciences |
Biotechnology and medical innovation |
Recruitment costs will rise in specialist roles. Consider collaborative R&D tax claims. |
|
Education & Training |
Demand for reskilling and vocational learning |
Growing opportunities in corporate learning and training support. |
Financial implications for businesses
1. Rising labour costs
Where demand exceeds supply, wages rise. As skills in areas such as data, sustainability and automation become scarce, businesses will need to budget for salary growth or invest in long-term retention strategies.
Accountants can model this impact in management forecasts, using realistic assumptions about pay inflation and recruitment costs to prevent future cash flow strain.
2. Training as investment, not expense
Upskilling your existing workforce can often be more cost-effective than constant recruitment. Yet, many businesses still treat training as a sunk cost rather than a capital investment.
By reclassifying and budgeting strategically for training, businesses can improve productivity and reduce turnover. Reviewing available reliefs, such as the Super Deduction for capital investment or certain R&D allowances, can also improve tax efficiency when implementing new systems or software.
3. Shifting recruitment strategies
Relying solely on external hires may become riskier as talent pools tighten. Many businesses will move towards hybrid solutions, combining internal development with targeted external recruitment.
Your financial model should reflect both options, the immediate cost of hiring versus the longer-term investment of internal upskilling.
At Ascentis Accountants, we believe in the power of DiSC® profiling as a way to help our clients in growing their business through recruitment and maximising success by improving the way their teams work together and communicate. Learn more about DiSC and it’s impact here.
4. Supply chain impact
Labour shortages and higher wages in one sector can affect pricing across supply chains. For example, rising construction wages can influence manufacturing and logistics costs, which then flow through to your cost of goods.
A proactive cash flow review can identify where these pressures are likely to appear first, allowing you to adjust pricing or renegotiate supplier terms in advance.
5. Automation and technology ROI
For many businesses, technology investment is the logical response to a tightening labour market. However, automation can require significant upfront capital.
An accurate cost-benefit analysis, combined with a realistic depreciation and funding strategy, helps ensure automation delivers measurable ROI rather than increasing short-term financial strain.
Turning government data into business planning
The Assessment of Priority Skills to 2030 gives business leaders a rare, data-led view of future market dynamics. Translating that information into strategy requires a financial lens.
Here is a simplified framework:
|
Factor |
Potential Financial Impact |
Action |
|
Labour shortages |
Increased payroll costs |
Adjust forecasts and improve retention packages |
|
High-demand sectors |
Wage inflation |
Review margins and pricing strategy |
|
Emerging technologies |
Capital investment required |
Plan phased investment in automation |
|
Regional skills gaps |
Recruitment challenges |
Consider hybrid or remote hiring models |
|
Policy focus areas |
Possible tax incentives |
Review eligibility for innovation or sustainability reliefs |
Final thoughts on skills priorities
The government’s skills priorities are more than just policy headlines. They are a preview of where the economy, and your future costs, are heading.
Businesses that act now will not only protect profitability but also position themselves to attract and retain the best talent in a competitive market. Those that delay may find themselves reacting to cost pressures they could have foreseen.
At Ascentis Accountants, we help you turn foresight into financial strategy. If you would like to learn more about improving your business strategy or mastering your finances, book a discovery call today.
