Who We Are

Who we are

Our partners John Oddy and Mark Overend are ex “big 4” accounting firm members, now providing tax minimisation and business development advice to owner managed businesses at prices normally found with small local accountants.


We have operated a paperless office for over ten years, and now operate ISO9001 compliant systems completely in the cloud. So where ever we are, the office is with us too.

John Oddy

jo-characterJohn’s key strengths is combining accountancy and taxation regulation with commercial business development advice, solving problems in a creative way that adds value throughout the process where none had seemed to exist. An accountant who provides excellent marketing advice, passionate about making his clients wealthy and happy in what they do, and unlike many other “business advisers”, someone who has run, developed and sold successful businesses, and continues to do so.


Mark Overend

mark-character-4Mark is our tax guru. Our clients enjoy tax planning so often the preserve of big companies. A Chartered Tax Adviser who focusses on the relationship between the business and its owners to maximise their income through earnings, capital gains on sale, through to retirement and inheritance tax planning. Continuous life long tax planning, not the typical annual reactive, and too late response you find elsewhere.

Nichola Dawson

nic-character-2Our practice manager is Nichola Dawson, who looks after our team of accounting technicians and the automated systems we use to meet your accountancy and taxation obligations.







Our Philosophy

  1. Provide a guaranteed, consistently delivered, all inclusive service on a fixed monthly fee. We do not charge for time.
  2. To minimise our clients’ current taxation liabilities, and to put in place proactive tax planning measures to protect their growing wealth, eventual business sale and ultimate retirement.
  3. To understand our clients’ business and speak their language, presenting financial information to none accountants without the jargon.
  4. To support our clients in the creation of businesses that have the ability to operate without total reliance upon the owner.
  5. To provide our clients with an effective virtual finance director. We are here not to simply “keep score”.
  6. To be a team player in our clients businesses, not the umpire.
  7. To provide you with money back guaranteed quick response times to your inquiries, file your returns and reports in maximum set time frames.

Our Specialisms

  • Tax Minimisation Strategies
  • Business Start Up – how to get it right from the beginning.
  • Xero and Sage Accounting Systems Operation (server and cloud based systems)
  • Sales and Marketing Strategies
  • Business Plans and Obtaining Finance
  • Specialist Tax Assignments – R&D, EIS, EMI etc
  • How to Sell your Business or Introduce New Partners
  • How to Buy or Invest in a Business
  • Failing Business Turnaround Strategies

Our Clients

  • Limited Companies, LLP’s Sole Traders, Partnerships and Personal Tax
  • Manufacturing
  • IT
  • Logistics and Storage
  • Recruitment
  • Bars, Hotels and Restaurants
  • Consultants and IR35
  • Construction Businesses and Tradesmen
  • Professional Services Firms
  • Healthcare and Nurseries
  • Internet Businesses
  • Property Investment
  • Training and Education
  • Investors and HNW Individuals


Few testimonials of our amazing clients that we work with.

Richard Atkinson

When we embarked on our management buy out, we appointed Ascentis to manage the transition. They unravelled what to us was a minefield of complex transactions, giving us accurate management accounts and keeping all of our customers and suppliers happy. Then they put in place systems to capture our costs for our R&D tax refunds, and an Enterprise Management Incentive share scheme. First class accounting and taxation expertise, and highly recommended by the whole board of directors here at Refractiv.

Richard Atkinson, Refractiv Limited
Ian Flannagan

We moved to Ascentis because we needed not just accountants, but tax specialists too. In the first year they restructured our business property ownership, put in place a tax efficient share scheme for a new director, and concluded an inquiry the Revenue were running with us that our old accountant just didn’t seem to be able to resolve. They also changed our accounting systems enabling us to monitor profit on a job by job basis. Their depth of knowledge, from both an accounts and tax perspective, is a fantastic resource for our business

Ian Flannagan, RFM Group
Raj Rayit

Ascentis have been our accountants and business advisers since day one. We look for their objective advice on every major financial decision we make. They have also helped and advised the Company on numerous tax planning issues, including latterly our R&D Tax Credits. If you're looking for accountant who'll provide really valuable business and taxation advice, I'd recommend you speak to John and the team at Ascentis

Raj Rayit, Saras Technology Limited
Stephen McCann

Our company provides a SaaS text message application to over 55% of UK universities and colleges, as such we have to manage a 'stock' of many million's of SMS message credits on behalf of our customers. Ascentis designed and maintained a system that tracks sales, purchases and virtual stock levels, with an accuracy that has given us complete control and confidence over our internal financial information. I'm more than happy to recommend John and the team at Ascentis to anyone who values accurate management accounting in the same way that we do

Stephen McCann, Blackboard Connect txt
Frank Wilson

As a typical Yorkshireman I keep a very keen eye on costs! We know exactly what we are paying for and exactly how much. There are never any surprises and we get great value for money. I’d be happy to speak to anyone who is thinking of changing to Ascentis. They’ve been our accountants since the company’s creation, and provided us with over ten years of excellent business and tax advice, delivered with passion and enthusiasm

Frank Wilson, Blencathra Alloys Limited