We can all learn something from the world’s leading businesses like Apple, Google, Salesforce and Amazon. These firms have invested millions of pounds in order to find new and better ways to run their various business lines. Here are some tips that can apply to almost any business:
Focus on creating an impeccable customer experience.
If your firm is going to stand out in the current business environment, it needs to create an impeccable experience for its customers. Your customers may be external (i.e. those who purchase your products or services) or internal (your employees, partners, suppliers and management team). Business owners and managers tend to focus on building relationships with external customers. By spending time focusing on your internal customers, you can make your firm a better place to work. You can help your internal customers to become more efficient, dedicated and bought-into the company vision. This type of internal relationship management comes in many forms, including training, recognition / reward for top performers and taking time to listen to what your internal customers have to say by encouraging feedback.
Google ensures that its researchers, engineers, and product managers all work together throughout projects, which creates feedback loops for Google’s projects. This feedback ensures that internal customers remain creative, empowered, and motivated. As a result, the management team is also better informed.