The best businesses focus on capturing the experience and know-how of their people. The purpose of a business is for it to serve its people, not the other way around. As such, you want your internal customers to be your biggest fans, because the growth of your company depends on it. Apple’s employees love the idea of working for their favourite tech-company. In order to retain these quality employees, Apple must ensure that it remains their favourite tech-brand.
 
Communication is key to employee retention. The core messages should be that no ideas are too small and that there is no such thing as a silly question. Employees should be encouraged to engage in open communication with people across the business. Another great way to retain employees is to create a work-life balance, which ensures that your people are mentally and physically healthy and happy. You can help by providing programmes that promote healthy living. Happy workers who love their job are far more likely to remain with your firm.