Your business’s strategy says a lot about what you and your firm believe in and where you are going to invest your resources. But what does your strategy say about your firm from your customer’s perspective?   Your customers want to know that you and your business care about them. They want to feel important and that they are at the centre of your universe. Without your customers, your

  Today’s hyper-connected business people are bombarded with more information than ever before. We are all faced with information overload.   Many businesses have tried to encourage their offices to go paperless. However, people still have stacks of paper, magazines, articles and reference materials all around their desks. Inboxes are overflowing with ever increasing volumes of emails. Businesses are spending more and more on digital storage (and physical storage). So

  Most good marketing campaigns will focus on communicating a firm’s Unique Selling Point (USP). In today’s crowded market, customers have more choice than ever before. This increase in competition makes finding, defining and communicating your USP more important than ever before.   So what is your firm’s USP? Do you offer the faster or better or cheaper product or service? Maybe your people are regarded as the best or

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Aug 2016

Managing Change

  In light of the recent Brexit decision, one thing is inevitable in business in the coming months and years and that is change.   Whichever way you decided to vote, the result of the referendum means that you and your business must be prepared to change and adapt to a new business environment. Here are a few change management tips for your business:   Create a plan and set

  Competition in business is more intense than ever before, with tough economic conditions in most sectors and rival firms battling harder than ever for market share. There are new threats from online providers, new business models and global competitors. As a result, increasing profit levels is quite a challenge. If you can’t increase your sales volumes, consider how to reduce costs in order to increase profits.   Build a

05

Aug 2016

Dropbox Business

  Dropbox is among the simplest and most user-friendly cloud storage and file-syncing services. It gives users access to files from nearly anywhere. You can install Dropbox on virtually any computer or mobile device and dozens of other apps support integration with Dropbox, too. Dropbox Business is aimed at the business and professional market. For larger firms there is also the option to upgrade to Dropbox Enterprise.   Dropbox Business

  The business environment has been quite volatile since the financial crash of 2008. Strategic thinking is an area of focus for senior managers to navigate a way forward for their businesses, despite the challenges they face in the current market. The benefit of strategic thinking is clear – competitive advantage. For most business managers, the first reaction is to deal with what’s directly in front of us (in our

  Did you know that almost one in seven people in the UK are self-employed?   You might also classify self-employment as “freelance work”. UK research suggests that 30% of those who work in the media call themselves “freelance”.   Research by Skills Development Scotland noted that the creative sector is dominated by sole traders, micro and small businesses. Approximately 13,500 businesses employ 0 to 49 employees and accounted for

  Customer retention and cross-selling is important in any industry, yet it’s frequently overlooked. Here are a few tips to help you to cross-sell more products and services to your existing customers.   The cross-sell   Amazon.com attributes up to 35% of its revenue to cross-selling. When purchasing you will see both the “frequently bought together” and “customers who bought this item also bought” sections, promoting related products. The key